Products, services, customers, sales don't exist. Everything is a deal.
What is a deal? A deal is an exchange between two parties.
You want money. How do you understand what the other party wants?
Use The Deal Method: Tag & Match!
Tag: what, how, where they buy.
Match: your offer, message, channel, price.
Which discount works better — online or offline?
Most people guess: "Same. A discount is a discount."
Don't guess. Tag & match!
Nike's message is "Just Do It!" — pure Action tag.
Buying a brand you know requires more moves (actions) online or offline?
Online — it's just a few clicks.
So which discount matches Action tag better? Online.
Look at the numbers:
Nike discounts work 56% better online (+183% sales vs +137% offline), regardless of discount size.
Same question. Which discount works better — online or offline?
You know what to do: tag & match.
Reebok's message is "Be More Human," which for them is step-by-step improvement through discipline, consistent effort, guaranteed results — Stability tag.
What matches a purchase with guaranteed results (no returns) — online or offline?
Offline.
Look at the numbers:
Reebok discounts work 75% better offline (+233% vs +132% online).
Same product, different offer: match channels and price for more deals.
Action: move, body, start
Satisfaction: resources, reserves, comfort
Transmission: exchange, sharing, symbols
Now: basic needs, family, home
Play: fun, play, originality
Usefulness: practicality, functionality, efficiency
Interaction: two-sided, partnership, public image
Squeeze: intensity, pressure, transformation
Expansion: conviction, belief, growth
Stability: systems, structure, predictability
Chaos: surprise, sudden change, disruption
Flow: ease, autopilot, smoothness
Most offers are a mix of 3-4 types. Tag the types that match your offer — that's your offer profile.
Tag the types of offers your customers are already buying — that's your customer profile.
The more overlap, the more likely they buy.
Why The Deal Method works: same tags for offers and customers — easier to match, faster to sell.
Book a free 15-min call: Tag Your Offer Profile